Our Story

Puresty.co is the idea and passion of 3 friends living in 3 different countries (Singapore, Malaysia, Hong Kong) with 3 different life stories, which turned into reality at the beginning of the new decade and during the pandemic.

3 images to our logo, 3 friends, 3 life stories! There is indeed a blessing in every situation.

Our Logo

In coming up with the name Puresty.co, we considered various suggestions such as “citizen”, "basic", "pure", "eco", "community" and "farm". "Pure" and "community" represents us best so this was how Puresty.co was named. Our Logo deliberately has three images. Along with our name, it is about what we stand for. It is a harmony of:

leaves which symbolizes nature, a source to soothe and heal us
a bird which represents a minimalist way of living
Mother Earth which needs our care now.

Conscious of our Environment, Communities and those around us

We are conscious of our impact to our environment and make deliberate choices on our bottling, packaging and who we partner with. Our choices seek to ensure we are doing every little bit we can to be eco-conscious and advocate fair-trade, and the promotion of sustainable and challenged communities. All of our packaging is either natural, up-cycled, re-cyclable or re-usable. Read about our beautiful bamboo boxes here.

Each of our packages come with a little bit of positivity - a little bookmark as a token of our appreciation for supporting us and what we stand for.

Much love,

Jane, Winnie & Gloria

Our commitments

At Puresty.co we are conscious of our packaging and environmental footprint.

We support small communities and fair-trade

We make deliberate choices to support communities that promote fair trade and use sustainable eco-friendly materials. Our beautifully crafted boxes are made of bamboo and created by talented weavers from a traditional community in the Philippines located in Bicol, who are looking to create a path to economic independence. We are continually looking for communities we can partner with and help in some way.

We want to reduce landfill waste by using eco-friendly, re-cyclable and re-usable materials

Our boxes are intended to be re-used in your homes; our bottles are glass so re-usable; our envelopes are 100% compostable; and our carefully selected tissue & honeycomb kraft paper are harvested and produced in a manner supporting the responsible management of the world's forests.

Know that every box you receive from Puresty.co goes some way to help a community that we have chosen, with minimal impact to our environment.

About Jane

My life started in a small town in Malaysia where I attended a nearby primary school which is still serving the community till this day, before moving to the city for few years of high school to prepare me for the big world outside of Malaysia. I landed in Australia at 15 with my older siblings to a different world where I learnt to be independent. Followed the usual path of Asian children, I went to university, fell in and out of love couple of times, graduated and eloped to Borneo for a boy. The few years of working in Borneo blessed me with good friends for life.

Fate then brought me to Singapore and I have been living here for nearly half of my life. I changed my career, met my life partner, became a mother of 2 joyful girls- one born with congenital illness, lost one parent and one parent in-law unexpectedly, survived stage 2/3 breast cancer and found God in this small island I call home now. Life has been an exciting roller coaster ride for me. It’s full of incredible highs, massive drops, the lowest of the lows and a whole load of whoozy loops but in God’s Grace I come out wiser, stronger and humbled. Through it all, love and kindness has proven to be the only way to get us through challenges in life.

“Love is patient and kind; love does not envy or boast; it is not arrogant or rude” 1 Corinthians 13:4

To me, Puresty.co is a journey which started when my first child was born. The unconditional love for my daughters inspired me to give them the best I possibly can which include clean food, products and environment. I hope Puresty.co can be a small contributor to community in need and provide our future generations with a better world.

Much love, Jane

Winnie's story

Time is infinite and doesn't stand still. Instead of chasing time, I am looking for positive changes to my life.

I am a single mom and an executive in the corporate world. My life journey pushed me to work hard even though I was not ready but now it has become a part of me. Friends who know me well could tell the different persona I have at work and in my personal life. I am tenacious, demanding and a perfectionist but the real me has a carefree and caring character! Coffee provides clarity to my mind and travel gives me new perspectives and re-energizes my soul.

I was born and raised in Hong Kong but went to Australia for university. I'll always be grateful to my mom for sending me to Australia - the place has allowed me to grow as a person and I've met so many amazing people that are now forever a part of my life. One of them is Jane, my business partner and also my best friend. One fine day, Jane asked if should start a business together with another friend to promote natural and positive living. It was at a time that I felt lost in life and this idea gave me a new path so without a doubt, my answer was "yes". I also wanted to demonstrate to my daughter that her mom has matured, could love herself more and both of us will be courageous to face our life challenges together.

Lastly, I want to thank God for blessing me with an enthusiastic mindset to walk this new journey through Puresty.co.

~ Winnie

Hear from Gloria

I have been a career person for a long time; spending many years in Singapore was when I met my "best housemate" Jane. When I got married and started a family I surprised myself that I was willing to take a break from work and focus on my young family. That has always been one of my best decisions in life and was made possible not only from blessings above but also from strong family support - for which I am always thankful.

Funny how starting and having a young family makes you think differently and question some of the norms that you are used to. It was then that I started looking around for natural, non-toxic products and started educating myself about the harmful effects of products we use in the home and on ourselves. I realised that nature always has solutions; back to basics was better; but in some cases affordability and availability was a challenge. I also became increasingly aware of the perils of the world my kids live in: pollution, climate change.

So when Jane invited me to partner with some suppliers of natural products with Winnie, I was naturally drawn to the idea. Additionally, having worked in corporate all my life I had often wondered what it would be like to not work for someone, but have something I can mould and own, create a lasting impact and pass on to the next generation. What better way to explore this but with like-minded, trusted friends. We have so many ideas with Puresty.co and are looking to create an informative platform with access to good quality affordable natural products, which are friendly to the environment, promotes sustainability and gives back to the community. We look forward to you journeying with us!

Love, Gloria